About

About

Islamic, yet contemporary

MyHijab London is now Salawi

Salawi is the new name of MyHijab London. 
Same team, same thobes, same care in every detail. Only the name has changed.

We design men’s thobes and jubbahs in London, drawing on Saudi, Emirati, Omani, Khaleeji and Moroccan traditions and cutting them for the way men dress today. Each style is made with partners who specialise in it, then finished and checked before it reaches you. 

Our customers wear Salawi for Jumu’ah, Eid, nikahs and everyday life. Whatever the occasion, we want each piece to feel considered: rooted in tradition, comfortable to wear, and made to last.

Manufacturing

Designed in London, our clothing blends contemporary cuts with timeless tradition. 

We don’t use mass production or large factories. Instead, we work with partners who share our commitment to handcrafted quality, workers’ rights, and ethics.

Quality not quantity

Every garment undergoes strict checks to ensure the finish meets our high standards. 

To preserve cultural authenticity, we work with manufacturers specialising in distinctive styles. Partnering with developing countries uplifts communities.

Sustainability

We’re committed to ethical fashion that benefits all—from production to consumer.

The process demands hard work, detailed planning, and collaboration, but it’s deeply rewarding when our customers truly value the final product.

ONLY EVER

Specialist Factories

Working consistently with specialist factories in developing countries allows us to help support
local economies.

Our Process

Design & develop

We consider the needs of
Western Muslims and their lifestyle rather than producing and selling what is available elsewhere.

Cost & prototype

Together with the manufacturer, we create prototypes and samples, considering cost, value and quality before the final product is decided.

Colours & production

We choose colours according to the season and check finished products meet strict standards before importing garments to the UK.